OYO Announces $100 Million Plan to Strengthen Its Southeast Asia Presence

The company plans to invest $100 million into Indonesia and will look to launch in over 35 cities by 2019

OYO Hotels is on the expansion spree. After China, UK and UAE, the
SoftBank-backed Indian startup has now announced the launch of its hotel
chain in Indonesia. OYO Hotels is ready to offer the benefits of its
hospitality experience to asset owners, property investors and
travellers to Indonesia with a string of over 30 full-inventory -
franchised and operated - exclusive hotels and over 1000 rooms in three
cities in Indonesia - Jakarta, Surabaya, and Palembang.

The expansion comes just six months after the company raised $800 million in funding from Japan’s SoftBank Vision Fund.

Launched in May 2013, the hotel chain is currently present in over 350
cities with over 12,000 asset owners spread across six countries
including India, China, Malaysia, Nepal, the UK, the UAE and now

Founded by Ritesh Agarwal, the company will be working towards
transforming the country’s hospitality industry by leasing &
franchising assets and renovating them into beautiful living spaces. It
will also be introducing its tech-based solutions for ensuring a
seamless experience for both guests and asset owners while generating
lucrative job opportunities for locals in various fields including
housekeeping, front office, F&B, general management, civil
engineering and more.

Why Indonesia?

For Agarwal, Indonesia is one of the top choices for both global and
Indian travellers and market learnings and expertise OYO Hotels is ready
to tap this opportunity.

“We’ve been at the forefront of the small and budget hotels revolution
in India, China, Malaysia and Nepal, and have recently forayed into the
UK and the UAE. Building the category grounds-up, we have employed
technology and operational acumen to deliver delight to our customers
and unique benefits to partners,” he added.

This expansion is in line with our quest to support the country’s
hospitality ecosystem and creating infrastructure for asset owners to
grow and run successful businesses, all of this while ensuring high
standards of quality.

OYO’s $100 Million Plan

The company intends to invest over $100 million in this high growth
market and plans to expand to the top 35 cities in Indonesia, including
Yogyakarta, Bandung, Bali, over the next 15 months.

At the time of entry, OYO Hotels will offer guests the high quality and
affordable experience - perfectly suited for the needs of millennial
travellers, aspiring for hassle-free accommodations. These properties
will be operated under models of machine, lease with full - inventory
control similar to other markets like India and China. These hotels will
provide affordable and trusted living options for Indian, Indonesian
and International tourists, business travellers, and local


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