The retailer has announced that it has removed its minimum order amount
required for customers to qualify for free shipping, reports CNBC. The
standard threshold for free two-day shipping is $35 but from November
1st to December 22nd all orders of any amount, no matter how small, will
get free two-day shipping.
The move is a first for the company and follows Walmart’s announcement
that it will expand two-day shipping to many products sold by
third-party retailers on its site. But of course, both retailers are
really making these moves to compete with Amazon’s Prime service, which
offers free two-day shipping on more than a million items to
subscribers.
However, Target is upping the ante on Amazon by doing something it
cannot. The brick-and-mortar retailer says its “Drive Up” service, which
lets customers order a product online and then have it delivered right
to their car when they drive up to the store, will be available at more
than 1,000 stores this holiday season.
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