This Company's Technology 'Sees' for Blind Entrepreneurs

Aira uses smart glasses to scan the environment, helping blind and vision-impaired founders handle a range of important tasks.

It was fortunate that Bryan Manning's girlfriend was around the day he
and his brother Bradford started buying fabric. They had just ordered
the material they'd chosen for their shirts in black and had moved on to
navy, when the girlfriend pointed out that the swatch they were looking
at also was black. "We almost double-ordered because we could not
distinguish between the two colors," Bryan says.

At age 7, the Manning brothers were found to have a retinal disorder
called Stargardt Disease that attacks the center of the eye while
leaving peripheral vision largely clear. Bryan describes the experience
as wearing a pair of glasses with Vaseline smeared across the middle of
each lens. Their disability compounded the challenge of launching Two
Blind Brothers, a New York City-based apparel manufacturer that donates
all net profits to retinal research. (The company has donated $200,000
since its 2016 launch.)

"It's things like, is the label on this shirt correct? Are the notecards
we put in the boxes correct? Is the bank statement we got in the mail
correct?" Bradford says. "Those details are the toughest thing for us."

About 18 months ago, the Mannings started using Aira, a tool that
connects blind and low-vision people to human agents who survey their
surroundings through smart glasses or smartphone cameras. The agents can
read aloud users' mail or describe the people in a room, hail them
Ubers, or help them navigate a conference center. Twenty airports deploy
the system for vision-impaired travelers. Several universities and
retailers, such as Wegman's, also use it.

Starting this week the financial software company Intuit is making Aira
available for free to all entrepreneurs and small-business owners. "We
wanted to go big," says Ted Drake, the accessibility leader at Intuit.
"If we can help a blind or low-vision entrepreneur build their business
or start a new one, then hopefully that will lead to a lower
unemployment rate and better jobs and lives for a lot of people."

A hard job made harder

The unemployment rate for the visually impaired hovers around 70
percent, according to the National Federation for the Blind. For many
who can't find jobs, self-employment or entrepreneurship is the best
option. Aira enables them to deal with inaccessible technology, like
banking websites and point-of-sale systems. With permission it can also
deploy software to connect directly with users' computers. That
assistance may translate into lower headcount and a healthier bottom
line. "If you can't perform a function yourself, you have to hire
someone else to do it," says Colleen Wunderlich, director of employment
and entrepreneurship at Hadley Institute for the Blind and Visually
Impaired, in Winnetka, Illinois.

The Manning brothers, who employ six people and manufacture through
Lighthouse of the Blind, in Dallas, use Aira chiefly to read mail and
other documents, to summon rides, and occasionally to read slides or
narrate visuals in presentations. Although they use other hacks--such as
zooming in on text with their iPhones--they like Aira "because there is
a human on the other end," says Bradford. "A lot of tools feel like
they put distance between you and the people around you."

In meetings, the brothers will often put their phones on speaker and
summon an Aira agent for all to hear. "I will say, 'Susie, can you
describe the room to me?' and she will make some comments about a shirt
someone is wearing," Bradford says. "It is a great icebreaker."

"OnStar for the blind"

Suman Kanuganti, an Indian-born engineer with master's degrees in
robotics and business, launched Aira in 2015 after befriending a man who
had lost his vision at age 33. Hoping to create a kind of "OnStar for
the blind," Kanuganti developed camera-equipped smart glasses that
connect to virtual dashboards, allowing human agents to view and
describe a user's environment. Agents typically respond to a summons in
less than 10 seconds and assist for the duration of discrete tasks.

The Intuit program pays for work-related minutes used by Aira
subscribers who have the glasses. It also picks up the cost for
non-subscribers who forgo the glasses and simply point their phones at
what they want to "see."

"They can use it for anything, from uploading their receipts to an
accounting system to setting up an entire brick and mortar shop," says
Kanuganti, who estimates the average session will be around 10 minutes.

The most important benefit Aira delivers to blind entrepreneurs, says
Kanuganti, is time. Founders and small-business owners work ridiculous
hours. For the visually impaired almost everything takes longer.

"As a founder myself I understand the number of things an entrepreneur
has to do," Kanuganti says. "With this program we are knocking down a
wall for blind small business owners to manage their own companies.

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