Samsung Nigeria signing Joeboy as a means to connect with customers through music.

Nigerian Contemporary R&B singer Joseph Akinwale Akinfenwa, popularly known as Joeboy, has signed an agreement with Samsung, the multinational electronics and mobile gadget group.

Samsung Nigeria's Chief Marketing Officer, Iretiogo Oke, described Joeboy's signing as a way of engaging with customers via music.

He said;

“We want to further connect with our customers at all touch points, especially through music, which is one of the passions of people worldwide”

Excited about the endorsement, Joeboy, on 8 January 2021, took his Twitter account to reveal the contract.

"Excited to announce that I am now part of the @samsungmobileng family! #Celebration time Young Legend x Samsung Mobile #GalaxyAseries”, he tweeted.